The Missed-Call Math
How much
are you
losing?
Two numbers you already know. We do the rest — and show you what every unanswered call really costs.
Industry data: the average shop misses 27% of inbound calls — that's 8 missed calls a week for you. (Invoca, 2024)
This week
8 missed calls
$52,000
This month
32 missed calls
$208,000
This year
384 calls to voicemail
$2,496,000
Based on a 27% average missed-call rate for home-service shops. Monthly = weekly ×4, yearly = monthly ×12. Illustrative — your numbers may vary.
P.S. And this number doesn't even touch the TIME you lose — picking up calls mid-job, texting leads back hours later, leaving voicemails nobody returns, trying to remember who called, who booked, who ghosted, and who needs a follow-up. Every missed call doesn't just cost you money. It costs you something even more valuable that you can never get back — TIME.